Why you should choose a REALTOR

to sell your property. . .


 *        You have but one property to show; today, homes are bought by comparison.

*        You do no know the tastes and requirements of the buyer, nor do you have first-hand knowledge of competitive values.

*        You do not know how to write a contract that is certain to valid.

*        The buyer is timid about discussing his financial status with you and you are similarly reluctant.

*        You do not have time to leave your job to help the buyer arrange his financing, nor do you have expert knowledge of the current home loan market.

*        You cannot readily negotiate price with a buyer.  But, the third party, your REALTOR, can work out the negotiations.

*        The average visitor will not admit freely to you his likes or dislikes, yet these must be brought into the open.

*        You cannot "follow-up", since this at once will be interpreted as your anxiety to sell in a hurry.

*        You may make needless outlays to improve your property for selling; the REALTOR'S experience can save you needless expense.

*        You hear conflicting suggestions from well-meaning friends; REALTOR has answers from experience.

*        You may show your property to 100 would-be buyers, sped your time, money and effort -  and eventually pay a commission to a broker who properly screens prospective purchasers.

 *        You may accept an insincere offer and then spend months, perhaps in litigation, to free your property in order to put it on the market once more.


*        You may find buyer's and seller's personalities conflict, thereby losing a good sale.  The REALTOR, as a third party, can diplomatically consummate the sale.

*        Most buyers seek the services of reputable brokers because they realize the pitfalls of direct negotiation.

 *        The REALTOR will enlist the services of fellow real estate people, giving the owner the advantage of his entire local sales market.

*        The REALTOR will price the property to sell at a fair market figure.  The average owner overprices but eventually accepts a price below the market value.


Why have Wilson Realty of Tallahassee, Inc. sell your home?

*          Wilson Realty  represents the Seller as a single agent unless the listing is sold within the company, then the buyer has a choice of Buyer Representation or for neither party to be represented, by use of a transaction brokerage agreement

The goal is to obtain the highest price and best terms for the Seller
           Wilson Realty sells 95% of their own listings
All the calls are answered by the listing agent

*          Wilson Realty actively markets your property
By advertising in:
Tallahassee Democrat
Homes and Land


Wilson Realty advertises ALL listings on the Internet
Nationally     REALTOR.com
State     fl.living.net
Homes and Land    homes.com

*          Wilson Realty wants your business!! Particularly your repeat business

Repeat customers have special listing commissions!


What is your property worth?

The value of your home is determined by what a buyer is willing to pay in today's market based on comparing your home to others currently on the market for sale

What is your motivation to sell?

Timing-           If you are working with a time frame to move, then it is Critical to
                        price your home aggressively in today's market.

Money-          If you are selling as an investor, and are not bound by a time frame,
                        then it probably take longer to find the buyer who is willing to pay your price.


      If you want BOTH you must be flexible in setting your
price within the time frame you must move.


    Our Pledge to Sellers. . .